What to look for from a Johannesburg web design company

What to look for from a Johannesburg web design company

Finding a few hundred web design companies in The Greater Johannesburg Area is easy.

Almost any variation of Google searches will get you a ton of guys.

Robert Bruce Anderson

BUT – getting the right person who you are willing to trust with the entire look and feel of your business online is something you need to consider VERY carefully.

So, What advice do I give you , so that you will be in safe hands no matter who you choose for your website designer.

Start by looking at their own website.

If it looks old fashioned or out of style, they are either so busy they have no time to fix their site, or they are showing you a website that was setup longer than a year ago.

It will therefore mean that they are not up to date with current website styles and trends.

Go to the top 5 international brands you can think of and look at their websites.Apple, Coca Cola, Samsung, Ford etc.

Look deeper than their “splurb” that tells you what they are capable of.

For example, anyone can copy and paste a list of things that look like they are a hot-shot designer. Listing stuff like drupal, html, php, flash animation – bla bla bla.

Most of these guys know you do not understand all that rubbish – so they add it to look good.

Ja, Rob, But what if they can do all that stuff?

LOL, I agree, and personally I would worry even more if that can do so, because it will probably mean they are genius coders and not really aware of how to do your brand building, or get you leads from your website and more.

Plus they are probably still bragging that they have done website since”xyz” and that foot in the past is a very bad thing.

Check that they are aware of ALL the latest Google algorithm changes.

Seriously ask them to list them.

penguin, panda etc, the last big one was hummingbird.

Are you are planning for your website to just be the equivalent of a business card online?

Nothing wrong with that, a site that looks fantastic and is there as an information source on your business, address products etc.

If so, then you do not need to worry about getting a web design company that knows the latest search engine updates and all the SEO tricks necessary to rank your site in the SERPS (search engine results pages)

Or do you want Leads – lots and lost of leads.

This is a different kettle of fish.

You now enter the extremely competitive world of SEO, and if you do not know what to do you could never get any visitors to your website ever.

So, what is the most important thing.

Actually it used to be a lot more complicated (meta tags heading one, heading two etc) but now all you need to do is add fresh relevant content OFTEN.

the more the search engines see that your website is talking about your niche the more likely you are to rank.

That is the core thing you need to do.

But then there is social sharing, and it gives you a very big plus score if your stuff is shared and linked to from all over the social media world.

Then there are guest posts, back links, internal linking, press releases, web 2.0 properties and more.

Finally Google properties are VERY important right now.

your Google places listings, your Gplus business page, your YouTube account.

All of them need to be active and working in your favor.

What now?

check out my opposition :),

see what I offer and best of all be very comfortable with however you choose as you will be working closely with them for a month or two – perhaps even longer.

Start with this page of mine – http://designsmith.co.za/

see more options here – http://designsmith.co.za/website-design/website-design-packages

Most importantly SPEAK to the designer that is going to be doing the work on your website, know that they understand what your business does and what you need from your website.

You are trusting the entire look and feel of your website to someone who you have just met – make sure that they understand you and that you understand them.

Then go ahead – you do need a website and you will love it when it is live and working properly for you.